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Drove the Buiness Marketing enablement strategy for a high-priority P0 product partnering closely with Product Marketing, and Sales Leadership. Directed the sales enablement workstream developing positioning, crafting core messaging, building customer-ready assets, and equipping the Sales team with narratives needed to drive adoption.

Played a central role in aligning cross-functional teams, accelerating launch readiness, and ensuring a consistent, compelling narrative across all customer-facing touchpoints.