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In partnership with Snapchat’s Communications, Trust & Safety, and Marketing teams The New York Times supported a program to promote Snapchat’s new program, “The Keys” a guide to digital safety, an interactive program for teens developed by Snapchat in collaboration with leading safety experts.

Developed a custom quiz unit with the Times inviting readers to think about online safety and behavior to engage with their families.

The campaign targeted parents and New York Times parents audience segment and exceeded performance benchmarks.